3 bonnets - Photo innocent
Aren’t they cute?

The big knit! by innocent

4.30 p.m. … big thirst. I go to buy my favorite little smoothie mango and passion fruit, just to escape to a dream island, white sand and turquoise sea. And what do I see? My smoothie has put on a darling knitted bonnet with pompom. OK, it’s chilly in Paris today, but is it the sole reason? Or is it a fashion statement? Yes, surely!

But also… for the last 9 years, innocent, an English created smoothie, has been roundly behind an original operation of solidarity. They explain:

1/“Kind people (you, us, aunt Martine, the grandmother of your previous neighbour…) are knitting bonnets.” At your house or at a Knitting Café organized by innocent with your favorite aunties all over Europe. Or, if you happen to be in a French train, you might be invited to get an on-board initiation to knit at high speed.

2/ “The knitters send their master pieces to innocent”

3/ innocent « poses delicately the bonnets on the little bottles of smoothies »

4/ For each bottle sold, innocent gives 25 pennies to a recognized charity organization supporting older people during the chilly winter months.

Congratulations to “The big knit”, a happy and generous initiative :-) hip hip hooray! Next edition autumn 2013!

And you, Dear Future Shaper, which solidarity project are you going to invent for your brand?

Discover also the astonishing birth of innocent!


Marie-Claire Le Reun
Marie-Claire Le Reun
Innovation Consultant-Coach and Head of Le Creativ' Center
Le Creativ Center

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