Cupertino, California, October 25, 2012, Apple announced their business report for the 4th quarter which showed a record profit. How did they do so well in a period of crisis? The answer is simple : NON-STOP INNOVATION!
With 26.9 million iPhones sold in the 4th quarter of 2012, the smartphone sales increase by 58 % in comparison with 2011 4th quarter. The iPad also followed suit, with 14 million sales realized, that would be an augmentation of 26 %.
Paris, France, 1929. Daniel Carasso had already understood it: innovation creates growth. In the middle of the recession, he took the crazy chance to launch Danone in France even though yoghurt was not well known in the capital. And, in 1932, an ultramodern Danone factory was opened in Levallois-Perret. 84 years later, being the world leader for fresh dairy products, it’s obvious that his audacity was a success.
And for you, dear Future Shapers, which trends will you surf? How can you make your own strategies more inventive? How could you change your production habits to introduce more quality and efficiency? In brief, how can you use the crisis to your advantage?